/Slow Food Mercato della Terra Inaugurated in Rome

Slow Food Mercato della Terra Inaugurated in Rome

Dear Hande Theo, Marlene, John and Mamma Parla, please accept my formal apology for rousing you from bed this morning to join me at the comically awful Mercato della Terra. Your time is too precious to waste at this new Slow Food Market, which is stategically positioned in Culonia, the informal nickname for this sad parking lot in the armpit of EUR.

I know your expectations of a Slow Food event (especially in Rome!) were extremely low, which is why it was no surprise that the incorrect address was written on the website and we had to spend 20 minutes looking for the market. I know what you are thinking: Katie, you could have anticipated that they would have no practical signage. You should have warned us! In my defense, I hoped they had focused their attentions on gathering great local vendors. Instead, they provided additional access to commercially successful beer brands like ‘na birretta. Let me complete your thought: Katie, I can get their brews at my local supermarket, so why make me shlep to a depressing parking miles away from my warm bed?

Since I wasted the one day a week you have off from work, I hope I can redeem myself somehow…Would you accept out of season tomatoes from the Mercato della Terra? Split carrots? Flacid potatoes? What if I promised never to drag you to such an embarrassing excuse for a market again? Then would you forgive me?

Your friend/daughter, Katie Parla

Dear Slow Food Roma, you are clearly awful at organizing events. You may actually be doing more harm than good. Please consider visiting a relatively well-run market. Oh, I don’t know, maybe the Biomercato at the Citta’ dell’Altra Economia. Or even the Coldiretti markets all over town. For the inaugural Mercato della Terra, you scraped together just 20 vendors? Did you even try? This market could be a big deal. Get it together and quit squandering a precious opportunity to support local producers with selection, organization and proper signage!

Love, Katie Parla

PS. Who chose that godforsaken venue? It sucks.

2017-02-17T15:16:59+00:00 November 25th, 2012|Categories: Rome & Lazio|11 Comments


  1. MegRhi November 25, 2012 at 10:19 pm - Reply

    That is a VERY sad looking “market.”

  2. Malvina November 25, 2012 at 10:29 pm - Reply

    Wow. I really wanted to go but then went to Ex Mattatoio & Circo Massimo market instead. Best decision ever.

  3. Hande November 25, 2012 at 9:23 pm - Reply

    The promise is just the beginning in the long process of redemption, my dear.

  4. Malvina November 26, 2012 at 12:38 am - Reply

    @katie Altra Economia is on the Ex Mattatoio isn’t it?… I really really liked it bc of the open space around and there’s a fabulous ceramist (http://www.sarakirschen.it/) – I bought almost all of her stuff this morning 🙂

    • Katie November 26, 2012 at 10:58 am - Reply

      yes it is in the ex-mattatoio, but is different that the mercato di campagna amica at ponte testaccio. so good!

  5. Malvina November 26, 2012 at 12:41 am - Reply

    Btw did you see there’s a new juice/pret a porter shop in Monti— few steps from Tricolore… “Zia Rosetta”, they opened last Monday.

  6. Katie November 25, 2012 at 11:23 pm - Reply

    @hande i shall do my best

    @megrhi WWP comunity farmers’ market needs to come over here and regulate

    @malvina yeah totally. it was a massive waste of time and made me really sad. next sunday check out the Citta’ dell’altra economia too:)

  7. Sarah May (@AntiquaTours) November 26, 2012 at 9:58 am - Reply

    What a nightmare. I don’t usually come down to Rome for any markets, but I would avoid this like the plague. WHy can’t Slow Food get it together? It is not like they don’t have the funds.

  8. Tom November 26, 2012 at 8:49 am - Reply

    Not going to “Culonia” any time soon. But I’ll see you at the Accent event tonight!

  9. Tom November 26, 2012 at 8:57 am - Reply

    Not going to “Culonia” any time soon. But I hope to see you at the Accent event tonight!

  10. Linda November 26, 2012 at 12:03 pm - Reply

    I remember several years ago at that park near Piramide – can’t remember the name, but it’s between viale Piramide Cestia and viale Manlio Gelsomini – there was the first annual Lazio organic food fair – can’t remember who it was organized by – not sure if it was Slow Food or Coldiretti or someone else, but I recall it being quite a good event that had a lot of local vendors – have never heard of anything like that happening again though – never heard of a 2nd annual or anything. A real shame that they have mediocre events like this in a crappy location. Katie, what’s the deal with Coldiretti – I have heard mixed reviews of this organization in organic circles – I would be interested to know your opinion.

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