/In Rome, Vice Opens New Branch

In Rome, Vice Opens New Branch

Stuffed brioche, a savory snack, at Vice.

It’s just a few days old, and already my recent piece for the NYT could use some editing! The subject, the neighborhoods north of the Vatican, has welcomed yet another gourmet destination. Vice Cafè, which opened Thursday, is the gelato franchise’s fourth location. I sat down with owner Fabio D’angelantonio back in December to hear about his plans for the new location.

“Vice Cafè will stick to the concept of the other three shops, in other words, offering gelato and savory snacks, but there will also be a menu of at least 30 types of espresso. In addition to that, we are going to have a more ample selection of pastries, including éclairs and mignon. Here

[at the Via Gregorio VII branch] we have pastries, but a much simpler variety.

“We are in continual evolution. It’s important to know how to update and we are going to challenge our pastry chefs to create 3 or 4 new products, including gelato flavors, every month…The most important thing is to innovate and always look to improve and evolve.”

You can find Vice Cafè at Via Fabio Massimo 64 in Prati. The other Vice locations are on Via Gregorio VII 385 , Viale Marconi 207, and Corso Vittorio Emanuele II 96.

2017-02-17T15:16:55+00:00 January 26th, 2013|Categories: Gelato, Rome & Lazio, Sweets & Dessert|3 Comments

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  1. Lorenzo Casaccia January 28, 2013 at 10:54 am - Reply

    We’ve been there yesterday (after reading this piece!).

    The place looked a bit overwhelmed by its own success, with service still not a well-oiled machine. Lots of smiles & goodwill, though, which is always a welcome sign in a city not strong on customer service.

    Good afternoon cakes (we tried a banana/nut cake and an apple crumble w/ cinnamon) and an excellent hot chocolate. Personally I think V-Ice is one of the best places around where to have a hot chocolate, without incurring into the dreaded Eraclea invasion.

    Interestingly, they also took on making macaroons, but sadly they are not comparable with those from Cristalli di Zucchero (best ones in our opinion) or Propaganda.

    But thanks for the tip, though! The place stays a go for Prati!

  2. codecables January 29, 2013 at 12:50 pm - Reply

    Don’t you just love Prati?!

  3. […] chains, but in 2013 things got even better. Fatamorgana recently inaugurated two new locations, Vice Café opened in Prati in January and there are several more openings on the horizon, putting truly exceptional […]

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