/Eataly to Open in Rome in 2011

Eataly to Open in Rome in 2011

Eataly Torino (Source Eataly.it)

It’s been more than six months since Oscar Farinetti, the brains and bucks behind Eataly, spoke to Rome’s mayor Gianni Alemanno about opening a gastronomic megastore in the Italian capital. You can watch a video, filmed by Italian food blog Dissapore in which Farinetti dishes on Alemanno and the new project here. The sound quality is awful and difficult to comprehend, but the gist is, Alemanno is awesome (gag!) and the Eataly Roma will open in 2011 in the Air Terminal next to Stazione Ostiense.

Works got underway this summer and the 12,000 square meter space is slated to open mid-year. Eataly Roma will have 11 restaurants, where the focus will be on local ingredients from Lazio, and several areas dedicated to education and cooking lessons. The opening is a long way off, but you can get into the spirit by joining the Facebook group Vogliamo Eataly a Roma. E Subito Pure, or by making a pilgrimage out to the site in Piazzale 12 Ottobre 1492. But, beware, the Air Terminal still looks like the poster child for post-industrial urban decay. Maybe a late 2011 opening is more realistic?

2016-01-09T13:33:57+00:00 October 19th, 2010|Categories: Food & Wine, Gastronomic Traditions, Restaurants, Rome & Lazio, Wine & Spirits|17 Comments


  1. Jessica October 19, 2010 at 10:42 pm - Reply

    Wow wait….so in Piazzale Partigiani? Or around the other side? Either way, that place is a total wasteland….should be interesting to see how construction goes…I predict 2013 😉

  2. Nonna October 20, 2010 at 12:39 am - Reply

    That sounds awesome-can’t wait to go there-it will get done eventually-on Italian time 🙂

  3. Katie October 19, 2010 at 10:48 pm - Reply

    the other side. if you make a left off of via ostiense onto via matteucci you run into it. wonder when it will be done…hope the ex-mercati generali project is no indication

  4. Elizabeth October 20, 2010 at 7:20 am - Reply

    It would be wonderful if they finally used that white elephant of a space. But…I’ll believe it when I see it. So much gets planned/said in Rome. And then remains a half finished idea/project, especially when it comes to urban planning.

  5. Hande October 20, 2010 at 10:44 am - Reply

    Am I the only one who is not excited about eataly? I was in the mothership in Torino in april and was really really underwhelmed. I would love a concept more like, say, Les Halles in Lyon, where *independent* producers/merchants are under one rood *and* you can eat (something that I miss dearly in Italy – do feel free to point some to me if I am missing them) but eataly, though a great idea outside of Italy, doesn’t convince me.

  6. Joanne at Frutto della Passione October 20, 2010 at 11:17 am - Reply

    So, another mall? Just full of food instead of shoes and clothes? Meh, I really prefer a local market. In my neighbourhood there is a different market 4 days a week plus the permanent *rionale* market. There is also a *Fattorie riunite* shop which is literally a store front for many farmers from around Milan. That’s where I ordered my (free range) turkey for Canadian Thanksgiving!! Who knows, maybe I should try it before I judge to harshly. Next time I’m in Torino …

  7. Katie October 20, 2010 at 10:49 am - Reply

    @Hande no you are not the only one. i wasnt a fan of the NYC location and, tho im no econ expert, i see this consolidating profits in a single food destination which will cause local vendors, especially in testaccio to suffer. then there is the inevitable rise in rents that come with gentrification. if this place never opens, i wouldnt mourn the loss

  8. Tom October 20, 2010 at 4:13 pm - Reply

    Not a real fan of the NYC location either, though I did have an excellent fritto misto the other day at the verdure counter. Not sure why Rome needs an Eataly though.

  9. @passerotto October 21, 2010 at 10:11 pm - Reply

    Not so sure either. But a mall full of food sends a sensual shiver up my spine.

    When will the Testaccio market be relocated to its new Mattatoio-front location? That’ll be another culture shock moment.

    We’ll see, Eataly Rome might never lift off, given Alemanno is calling the shots…

  10. Katie October 22, 2010 at 3:11 pm - Reply

    @Joanne as a native of New Jersey, I am a great fan of malls though I am keenly aware that they are terrible places that promote corporate brand names and acid wash denim. granted, eataly has a slightly different approach and does support local products and food education. that said, it is a big mall for food which will inevitably run small shops in the area out of business. ill reserve official judgement but i really dont think rome needs an Eataly

    @Tom fritto misto sounds great. but i know where to get that in rome, rendering eataly superfluous:)

    @passerotto ha! the testaccio market was supposed to be done already! they still have lots of work left to do by the looks of it. i doubt it will open before the new year. in a battle between farinetti and alemanno i put my money on farinetti every time. money talks.

  11. shayma October 22, 2010 at 11:21 pm - Reply

    No, Hande, I am with you. I dont live in Rome anymore but I find the whole concept utterly sad. It’s not what Rome, or Italy is about, in my humble opinion. A megastore of local foods under one roof? Sad sad sad *sob*. When I visit Rome next year this is one place I shall skip and make it to my baker in Testaccio. Most definitely. x shayma

  12. […] I posted this post about Eataly’s Rome venture, the reaction in the blog comments and on Twitter was overwhelmingly one of confusion. Bringing […]

  13. Sarah May December 13, 2010 at 8:06 pm - Reply

    Another mega Supermarket just opened in Genzano. That makes three. Carrefour, COOP(which I don’t mind for deals on pasta and their eco household prodcuts, and now CONAD which is a step above EUROSPIN.

    All this makes me very sad.


  14. Mick P July 3, 2012 at 10:47 am - Reply

    Well, it’s now open. Anyone been there yet? I’ve yet to go.

  15. Katie July 3, 2012 at 10:50 am - Reply

    Hande and I have both been. I am writing a piece on it for a newspaper so will hold back comments here but perhaps hande would like to weigh in on the experience.

  16. […] at Parla Food gives us the scoop on Eataly coming to Rome in 2011.  Lucky Romans and those traveling to Rome. (Now if they'll only open an Eataly in San […]

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